Lead Generation Specialist
- Company: Bestway Consultancy Services
- Location: Islamabad
- Department: Marketing
Position Purpose
The purpose of this role is to drive business growth by identifying and qualifying leads, conducting outreach, and nurturing client relationships. The candidate will maintain a detailed prospecting database, developing targeted marketing campaigns, and ensure KPIs and team objectives are achieved.
Job Description
- Identify and qualify potential leads and prospects, utilizing various channels such as online research, networking events, and lead databases.
- Conduct outreach activities, including cold calling, emailing, and social media engagement, to generate interest in BPO services.
- Maintain and update an organized database of prospecting-related information, ensuring data accuracy and integrity.
- Nurture relationships with leads, moving them through the sales pipeline, and providing valuable information to the sales team to tailor their pitches.
- Provide training, support, and guidance to junior team members, including managing their industry research and data collection activities.
- Contribute to decision-making related to the selection of prospecting and communication tools, ensuring KPIs and team objectives are achieved.
- Manage and report risks associated with team KPIs to the line manager in real-time.
Experience and Qualification
- BBA / MBA preferably in Marketing.
- 04 to 06 years of experience of a role in B2B sales of various offshore services industries.
Specific Requirements
- Experience with CRM systems, digital marketing tools, and
analytics platforms.
- Financial literacy and ability to build attractive proposal presentations.
- An effective communicator, a confident leader equipped with strong people management skills and a genuine passion to make things happen in a dynamic organization.
- Ability to build and maintain relationships with clients and stakeholders.
- Strong understanding of market dynamics.
- Self-motivated and results-oriented individual with the ability to work independently and as part of a team.
- Comfortable to work from 12 p.m to 9 p.m.