Digital Marketing Analyst
- Company: Bestway Consultancy Services
- Location: Islamabad
- Department: Marketing
Position Purpose
The purpose of this role is to ensure the accuracy and optimal functionality of the B2B eCommerce website, supporting the organization’s digital transformation efforts. This includes managing content, troubleshooting technical issues, and maintaining website performance to enhance the overall online customer journey.
Job Description
- Maintain and optimize the B2B eCommerce website, ensuring accuracy and functionality.
- Drive digital content transformation and implement promotions and marketing campaigns.
- Troubleshoot technical issues and collaborate with IT and digital teams.
- Ensure product and pricing accuracy through internal systems and processes.
- Evaluate competitors’ websites and implement industry best practices.
- Manage multiple projects while meeting tight deadlines and collaborating with cross-functional teams.
Experience and Qualification
- · MBA / BBA in Marketing.
- · 02 to 03 Years of relevant experience.
Specific Requirements
- Strong experience in managing and optimizing eCommerce websites, including CMS proficiency.
- Excellent knowledge of digital marketing, content management, and website performance tracking.
- Proficiency in troubleshooting technical website issues, with a solid understanding of web development processes.
- Advanced skills in Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook.
- Comfortable to work onsite from 12 p.m to 9 p.m.